UX for SaaS
Design That Drives Adoption, Activation and Retention
SaaS products live or die by how quickly users find value. Confusing interfaces, disjointed onboarding or neglected workflows can quietly erode growth. That’s where Propulsion UX comes in.
With 25+ years of UX expertise, Propulsion UX helps SaaS teams cut through complexity and design product experiences that accelerate activation, reduce churn and increase feature adoption.
Common UX Challenges for SaaS Teams
- Users drop off before reaching “aha” moments
- Onboarding is cluttered or misaligned with user goals
- New features ship but don’t get used
- Design and product teams lack alignment on priorities
- Usability feedback gets buried in the backlog
How Propulsion UX Helps
Whether you’re an early-stage startup or scaling a mature platform, every engagement prioritizes clarity, alignment and measurable outcomes. The approach is tailored to your growth stage, but always starts by understanding your product context.
SaaS-Focused UX Services
- UX Audits for SaaS Products – Spot friction, usability issues and conversion blockers in core workflows
- Onboarding Flow Redesigns – Help users activate faster with focused, goal-oriented onboarding
- Feature Engagement Mapping – Ensure newly released features get discovered, understood and used
- Product Experience Roadmapping – Align cross-functional teams around UX priorities that move the needle
- Fractional UX Strategy Leadership – Get senior-level UX direction without committing to a full-time hire
Why SaaS Teams Choose Propulsion UX
- Strategic insights, not just visual polish
- End-to-end support: from research to roadmap
- Deep experience collaborating with PMs, engineers and founders
- Clear documentation with actionable next steps
- Flexible options: one-time audits or ongoing partnerships
Ready to Make UX a Competitive Advantage?
Let’s talk about where you’re stuck — and where your product could go with the right design decisions.